About us

 

 

You ‘Owe’ it to yourself.

The ultimate store to spoil yourself. Not your conventional gift shop. Bringing you innovative, unconventional artistic pieces as a gift for yourself, or to treat a loved one. Accentuate your everyday looks and make sure you always go out in style.

 

QUALITY & TRANSPARENT PRICING

The difference between us and other big jewellery retailers is that we have unique selections of more innovative designs for all ages; we are also a lot more affordable while retaining quality and a luxury aesthetic.

Whilst some other jewellery retailers sell organically grown diamonds which justifies their pricing, some retailers sell the same/similar quality jewellery pieces to ours yet their prices allow them higher profit margins which is great for them while they conserve jewellery pricing strategies. For us our pricing reflects each individual piece and our efforts, but in a more transparent way for your shopping.

Our jewellery pieces are not all certified (come with certificates) however some of our more expensive pure pieces may be certified (come with certificates). It will depend on the piece purchased, but generally you should not expect a certificate with every jewellery piece we provide as our pieces are mainly 925/gold plated, or generally have a high ratio of real silver or real gold that makes the piece up which would be reflected in each individual product description. If you would like to query a piece before ordering to find out whether it will come with a certificate please contact our customer services.

 

To make our jewellery pieces even more affordable for you the majority of our diamonds are lab grown which explains the considerable price differences.

They are also a great alternative to temporarily replace wearing your more expensive pieces when you are undergoing practical activities or do not want to risk losing them, as our pieces still exhibit similar qualities to more expensive, pure pieces you may own.

We intend to provide pieces that are innovative and affordable, exhibiting some of the qualities organic diamonds and full silver/gold jewellery pieces would naturally entail. Our pieces, particularly the Jewellery Exclusives and Replacement Diamonds collections on the homepage are perfect for temporarily replacing your real diamonds for their safety, protecting your more costly investments as explained above.

See our ‘Specifications’ at the bottom of our website for more information on jewellery care and the jewellery pieces we provide.

 

Our thoughts & values

Why live a life walking on eggshells and depriving yourself of things you actually want in life just because you don’t want to ‘over do it’ or you don’t think you can get something you actually want. Who told you that lie? If you see something you like that you want then go for it! And if you can’t get it right now, then do something about it so you are able to get all those things you want at some point. It is ok to have wants and desires, and what you want should not ever feel like you are asking for too much. Live your authentic life and do what makes you happy. You should not have to feel like you need to settle for less just to get by in life. Treat yourself! You deserve to feel special.

 

Mental health awareness, self care & self love

Mental health is a huge thing and a lot of people experience it in a negative way especially in this day and age, so for us, It is important to try and bring something to empower and remind you the importance of self care and self love in any way possible, and a reminder that sometimes it is okay to be selfish and put yourself first where you make yourself the priority, do things to focus on making yourself happy and making yourself feel loved. Take time out for yourself to make sure you are good in who you are, and a reminder of your worth because you are special and you deserve to be treated. So if those treats are not coming from someone else, do not be afraid to do that for yourself, because when you look after yourself you will feel better about yourself, and when you feel better you tend to act better meaning you are operating in a more positive way, and that will open you up to a world of more opportunities for yourself that you may never have imagined.

That is why we love our gift store! You can treat yourself, aswell as be able to gift those special people you are fond of so they too can feel that love and happiness. 

 

 Our mission

Accentuate your look with style.

Have access to trendy, stylish items that only few will be able to get their hands on so you can accentuate your looks and always go out in style without having to do too much.